Is Your Website Making Enough Money for Your Business?

We’re not just talking about having an e-Commerce website in Trinidad. Even a regular website is supposed to serve as a marketing tool to get your business more income.

When the Trinidad Coronavirus hit early in 2020, business rushed to set up websites so they didn’t get left out in the race to online sales while the country was quarantined. But was it enough to just ‘have’ a website?

If the numbers don’t add up, your website is wasting time.

We know this can be stressful and even painful to hear but it’s important to get an accurate picture of where things are now before you start making changes so you don’t make things worse.

With the cost of a website in Trinidad and Tobago now extremely affordable, many business owners get caught up with the hype of having a new website and end up just going through the motions of having one for the sake of it and even then forgetting about it after they’ve invested so much into it.

Doing nothing with your website is just like having a nice glossy brochure that’s left out in the open, but then wondering why nobody wants to pick it up.

Follow this list for the most critical things to look at and what you can do to fix things.

How many people actually use it?

How many people access your website every day? If it’s not that many, or worse – if the answer to that question is “I Don’t Know” then we’re off to a really bad start. YOU CANNOT IMPROVE WHAT YOU DON’T MEASURE.  You must first have a starting point before we can begin assess what improvements need to be made.  As simple as that sounds, it is sadly often overlooked.  Absolutely no one buys a Ferrari only to have it parked up in the garage with nobody driving it.  Why would you do this to your website?

Your website should be outfitted with a statistical dashboard that details how many hits per day, week, month, and even year you are getting to each and every single page on your site.  The more data you collect, the more you will understand what’s been going on.  This is no different to the dashboard on a car that gives you all the important information at a glance on the status of your vehicle.

How and why do people come to your website?

Remember that graphical dashboard we just spoke about?  That can also be used to determine why and how people come to your website.

Did they type it into the browser window directly?

Did they click on a link somewhere that landed them on your site?

Did they find you on a Google Search?  If so, what did they search for?  What was it that they were looking for that your site came up?  How can you sell them something of value?

Knowing these answers can help you to tailor make your site’s content and marketing strategy to ensure you capture valuable customers.  Once you do that, you’d get to sell them not only more stuff but also more RELEVANT stuff which will further increase web traffic and search rankings to your site which will then allow you to… sell them even MORE stuff!  It’s an endless cycle where you make increasingly more money if done correctly!

Does it look good?

Your website will make the first impression of your business.  You don’t want to mess that up.  A sloppy website is not different to a sloppy physical business location.  Statistically speaking, 75% of people admit to making judgements about a company’s credibility based on their website’s design (source: kenisisinc.com)

Does your website text have a professional appearance? It’s hard to present yourself as a professional company if your website text is riddled with typos, or just doesn’t even flow well.

Do you talk all about you, you, you or do you talk more about what you can do for your actual CUSTOMER?

Getting the words just right is a job for a professional.  These people are called copywriters and must not be confused with web designers.  Many people make the mistake of assuming that the website guy (or girl) can just do the text for the website while they’re building the site.  This is absolutely wrong and almost always leaves a site poorly written even though the layout may still be beautiful.  You must provide a compelling reason for people to do business with you.  Make it easy for the customer to close the sale with you.

Think of a glossy brochure that just doesn’t sell the customer properly enough to make the sale.  Into the garbage it goes!

Is all the information there?

Is all the information available? One of the worst things that can happen is to have a potential customer come to your site and they get outdated or just plain wrong information.  It’s really not much different to them calling in and speaking with your receptionist only to be given wrong information.  That’s sure to annoy anyone whether offline or online.  Lack of information also has the same effect of not fostering trust with your customer who may likely turn to your competitors for service.

This is a simple fix.  Ensure your site has all the information regularly updated.  A Frequently Asked Questions or FAQ page helps with that by having a standard list that you can keep adding questions and answers.  This also helps your offline staff by providing them with a central repository to consult with when answering questions by customers physically in your business.

Use customer feedback to help build this list better.  As a matter of fact, use customer feedback to help build your business better.

Do you promote it?

If a customer cannot find your business YOU HAVE JUST LOST A POTENTIAL SALE.

If that story wasn’t sad enough, now think of them purchasing from your competitor!

Your website absolutely must be integrated with other elements such as social media for a comprehensive digital marketing strategy.  The more impressions in front the correct audience means more leads and then more sales.  Just like having the right information on your website is important, having properly worded ads that lead people to your website is even importanter.  If you mess this up, people won’t bother visiting your site and will miss out on all the good work you put in to having an awesome website in the first place.

Conclusion

If all of this sounds like too much for you to do, then give us a call; we’d gladly turn things around and get you a high performing website.  The price of a website in Trinidad and Tobago is no longer a hefty investment.  Check out more Trinidad web development options now available for your business.