Why Do People Blog? The Benefits of Blogging

Blogging as a profession is still a relatively new concept. I remember back in the day of early Internet, blogs were initially just personal journals for a few people to write about their everyday lives and thoughts, sort of like an online diary. Even then I never really understood why do people blog.

Things have definitely come a long way since then. More people have blogs now and as things evolved, so did the technology. With the adoption of easy to use CMS systems like WordPress it’s now super easy for anyone to set up their own blog in under a few minutes and start blogging.

There’s no shortage of opportunities for bloggers to write on literally anything including some popular topic areas like business, lifestyle, fashion, food, and entertainment blogs, among others.

Why Do People Blog?

To share their passion

Blogging will allow you to more easily express and pursue your passions. Not only will it make it easier for you to connect with others who have a similar interest, but you’ll gain renewed confidence by expressing your thoughts online.

To educate others

Blogging can provide you with opportunities to share your knowledge and expertise, while providing tips for other writers on how to do the same. Blogging itself entails researching the topic area which can make you even more knowledgeable about the blog topic. This can also be a great way for you to earn money. Some bloggers sell online courses and other educational material promoted through the blog itself.

To gain exposure

If you have a business, blogging can increase your exposure. Creating content for publication on your company’s blog will push Google to index more of your content. This content in your industry gives new potential customers the opportunity to find you. New traffic means more leads and more customers.

To build authority

If you want to become an authority in your field, blogging is a great opportunity for you to build up your platform. As you increasingly blog about your area of expertise, your reputation will grow and you will gain opportunities for engagements such as interviews and speaking engagements.

To rank in Search Engines

Google loves content, and the more of it you throw out there the more it will index it and bring traffic to your website. The more content you have, the greater your chances of ranking for different and better keywords.

You can target commercial keywords, those that attract customers, as well as non-commercial keywords, those that attract information seekers. Either way, you’ll now have more visitors to promote your services.

To have content to share

Blog posts generally have a better chance of being shared than ads or sales items on social media.

By writing blog posts, you give yourself more to talk about on social media and your website visitors something to share when they visit.

Social media sharing of your content will increase exposure to a wider and more diverse target audience, leading to increased traffic.

Blog posts provide non-sales promotions for your business. If someone were to ask you about a social media opportunity, you could reply with a blog post about the topic

Instead of spamming a person with your sales messages, you can use engaging blog posts that have useful information to discuss the products and services.

Top 15 Benefits of Blogging

With millions of blogs online, blogging has become a popular form of self-expression and storytelling.

Beyond just making money, the benefits of blogging helps in many other ways.

Let’s explore the benefits bloggers get.

1. You can control your online reputation and build credibility

Online data is completely available to the public domain. One of the advantages of blogs is that they allow you an opportunity to build and maintain your online identity in a deliberate way.

In addition to your social media profiles, people searching for you can find your blog which will have information to help them get to know you better.

2. You will establish yourself as an expert

As you become recognized in your niche, other people will increasingly accept you as an expert. Readers will notice the quality of your blog posts and will mention you in their own blog posts or interviews. You’ll be seen as being on the same level as other experts in the field.

To speed up this process, just remember to always to be helpful. While you don’t want to offer free consulting services, answering questions here and there will make a lot of people respect you.

3. You will learn new things

Blogging will help you learn as well as teach others. When you first start blogging, the benefits are obvious: You have a platform and things to say. At the same time it just feels good to be part of a community that thrives on conversation about similar interests or expertise to bounce ideas with.

You’ll also learn marketing knowledge that will make your blog more successful. Whether you’re using email lists, Google Searches, social media interaction – the list of things you’ve got to stay current to be a success in blogging will always grow.

4. You will get better at writing

The more you write, the sharper your writing will be. Blogging involves writing massive amounts of words so it is inevitable that you will get better at writing.

I recommend investing in writers’ tools, such as Grammarly, to help you with writing basics like punctuation, spelling, and sentence structure.

Those of you who may only focus on audio or video content, such as podcasters and YouTubers, will also gain writing skills from blogging. For example, in order to write descriptions for your own new podcasts and videos; and interacting with commenters while publishing podcasts or videos.

5. You will upgrade your technical knowledge

Creating a blog will result in you learning new vocabulary and figuring out how things work. From WordPress CMS to WordPress Themes and plugins, there’s no shortage of technical tools that you’ll get familiar with to make your blogging journey a success.

6. You will connect with more people

One of the greatest benefits of blogging is developing relationships with like-minded people. You don’t just grow followers on social networks or email lists; you build genuine friendships and speak to people with whom you likely wouldn’t have spoken otherwise.

Bloggers easily develop a fan base through blogging. The more you blog and interact with them, the more loyal they become.

7. You will get invited to speak

After being recognized as an expert in a particular industry, you may be invited to speak on panels or at events. This happens a lot in the blogging and also the vlogging world. Giving speeches can help you stay popular in your niche and make more money.

8. You can become an author

Bloggers can use their blogs as a platform for publishing. Publishers have been successful in finding bloggers who often have large audiences and a high level of popularity, which may give them an advantage when submitting pitches.

If you want to get noticed by a publisher, first do some research on publishers in your niche. Look at other blogs and authors who have written books about the same topic as yours and pay attention to which publishers they were published with. Then take steps to interact with those publishing companies via social media before submitting your manuscript

9. You will receive job offers

Being a blogger in the business niche can help you land your next job. Businesses that invest in content marketing always want employees who can create engaging content around their specific industry vertical. Meeting other bloggers is a good way to meet potential employers as well.

PRO TIP: If you’re job hunting, you can’t have anything on your blog or social media profile that could be considered inappropriate. Scrub your blog and your social profiles to make sure there’s nothing that might hinder any job opportunities.

10. You can make a business out of it

A blog can be a lucrative way to make money if you do it right. While it may start out as a hobby, once you post quality content consistently, it will inevitably grow. Once it grows, you’ll have more and more opportunities to monetize your readers.

11. You can sell more products

A blog is usually the first place small businesses use to spread information about their company and products or services. The blog can provide content that engages readers and builds trust with them making them much more likely to buy from the business.

12. Blogging can give you freedom

Blogging can allow you to make money while working from anywhere with an Internet connection. It takes time to get to that level but the sooner you start blogging, the sooner you’ll start earning.

Ready to start blogging?

Get started on your own blog and you’ll truly understand why do people blog.

When you blog, it’s important to think long-term. Whatever you do today will have a large impact on your future online presence. And as you can see, blogging has many benefits that go beyond making money.