Top Instagram Influencers To Follow | 35+ Super Influencers

To be among the top Instagram influencers is quite an achievement. This social media platform has been around for less than a decade and yet it has somehow managed to amass a huge following of billions of daily users.

And that’s where influencers come in. An influencer is anyone with the ability to influence the behavior or opinion of others. When it comes to Instagram, that means anyone with a large following who posts engaging content.

These top Instagram influencers are a source of inspiration for many people who use the platform on a daily basis. Determining who the top Instagram influencers are is not an easy task. There are many factors to consider, such as engagement rate, number of followers, and content quality.

To make things a little more scientific and less subjective, I’ve compiled a list of the top Instagram influencers to follow based on the amount they charge advertisers per post from their Instagram account. They all range from a variety of niches including Beauty, Celebrity, Fashion, Fitness, Food, Influencer, Sport, and Travel.

The thinking behind this is that the more ‘influence’ Instagram influencers actually have, the more brands are willing to pay to leverage that influence. Simple math.

So let’s take a look at the top Instagram influencers to follow, starting with the most ‘influential’ of them all. If you think this list is missing out someone, let me know in the comments!

Top Instagram Influencers

Cristiano Ronaldo (418 million followers)

Cristiano Ronaldo is one of the absolute greatest football players in history. Not only has he broken multiple world football records but he’s also one of the most followed celebrities on Instagram. As an athlete and celebrity, he commands a high fee per post from brands who wish to partner with him. Brands pay Cristiano up to $1.6 million dollars just for him to do one post on Instagram. Cristiano is THE top influencer on Instagram to follow!

Dwayne Johnson (306 million followers)

Former professional wrestler Dwayne ‘The Rock’ Johnson turned action movie-star will always be remembered as the ‘people’s champ’ since the days of the WWF. Apart from being the highest paid actor in the world he’s also launched his own line of products including his recent pre-workout drink ZOA. Because why not? Brands pay him around $1.5 million anyway for him to do an Instagram post so it sure makes sense for him to promote his own products on Instagram for free. Both he and Cristiano often alternate for the top Instagram influencers top spot but for now, he comes in at second on the list.

Ariana Grande (301 million followers)

Ariana Grande is one of the most popular popstars in the world and her influence extends far beyond music. Her fan base is largely made up of young girls who aspire to be just like her. Which is why she’s able to command such a high fee per post on Instagram. Brands are known to have paid her as much as $1.5 million for a single post on Instagram.

Kylie Jenner (322 million followers)

Rising to fame on the E! reality show ‘Keeping Up with the Kardashians’, Kylie Jenner is the world’s youngest billionaire and one of the most followed person on Instagram. Her influence is undeniable and brands are willing to pay top dollar to partner with her. Kylie charges around $1.5 million per post on Instagram, making her one of the highest paid Instagram influencers in the world. It’s no wonder she uses this influence to promote her own company, Kylie Cosmetics.

Selena Gomez (307 million followers)

Actress and singer Selena Gomez is one of the most popular celebrities in the world and has a massive following on Instagram. Her influence is far-reaching, with her fans often following her lead when it comes to fashion, beauty, and lifestyle choices. This makes her a valuable asset to brands who are looking to partner with an influencer. Selena charges around $1.5 million per post on Instagram and was actually appointed as a UNICEF ambassador.

Kim Kardashian (295 million followers)

Kim Kardashian is one of the most famous reality stars in the world and has leveraged her fame to build a successful business empire. She’s also one of the most followed people on Instagram, with a massive audience that is highly engaged. This makes her a valuable asset to brands who are looking to partner with an influencer. Kim charges around $1.5 million per post on Instagram and uses her platform to promote her own beauty and fashion businesses.

Lionel Messi (314 million followers)

Lionel Messi is widely considered to be one of the greatest football players of all time. He has broken numerous records and is one of the most followed celebrities on Instagram. As an athlete and celebrity, he commands a high fee per post from brands who wish to partner with him. Brands pay Lionel up to $1.2 million dollars just for him to do one post on Instagram.

Beyonce Knowles (246 million followers)

Beyoncé Knowles-Carter is a global superstar and one of the most followed celebrities on Instagram. Her influence is far-reaching, with her fans often following her lead when it comes to fashion, beauty, and lifestyle choices. This makes her a valuable asset to brands who are looking to partner with an influencer. Beyoncé charges around $1.2 million per post on Instagram and uses her platform to promote her own businesses, including her fashion line Ivy Park.

Justin Bieber (226 million followers)

Canadian singer Justin Bieber is a global superstar and one of the most followed celebrities on Instagram. Even at a young age, he has amassed a huge following of loyal fans who are eager to purchase anything he endorses. This makes him a valuable asset to brands who are willing to pay up to $1.2 million for a single post on Instagram.

Kendall Jenner (226 million followers)

Kendall Jenner is an American model and reality TV star who has leveraged her fame to build a successful modeling career. She’s also one of the most followed people on Instagram, with a massive audience that is highly engaged. She rakes in up to $1.1 million per post on Instagram.

Taylor Swift (204 million followers)

Taylor Swift is an American singer-songwriter who has achieved massive success both in the United States and internationally. She has had sales of over 250 million albums and is also on Time magazine’s ‘100 most influential people in the world’ annual listing. She is able to fetch upwards of $1 million per post on Instagram.

Jennifer Lopez (200 million followers)

Jennifer Lopez is an American actress, singer, and dancer who has had a successful career spanning over two decades. She is one of the most followed celebrities on Instagram and often uses her platform to promote her businesses, including her fashion and beauty lines. Jenny from the block charges a whopping $1 million per post on Instagram.

Khloe Kardashian (229 million followers)

Khloe Kardashian is an American reality TV star and entrepreneur. She has leveraged her fame to launch a successful fashion line and is also one of the most followed people on Instagram. Khloe charges around $950,000 per post and uses her platform to promote her own businesses as well as products from other brands.

Nicki Minaj (180 million followers)

Nicki Minaj is a Trinidadian-American rapper, singer, and songwriter who has achieved massive success in the music industry. She is one of the most followed celebrities on Instagram and has used her platform to promote her own businesses, including her fashion line. Nicki Minaj charges around $900,000 per post on Instagram.

Miley Cyrus (163 million followers)

Miley Cyrus is an American singer, songwriter, and actress who first came to fame as a child star on the Disney Channel. Since then, she has gone on to have a successful career in music and has also dabbled in fashion and acting. Her huge social media following allows her to charge up to $850,000 per post on Instagram.

Neymar da Silva Santos Junior (171 million followers)

Neymar da Silva Santos Junior, better known simply as Neymar, is a Brazilian footballer who plays for French club Paris Saint-Germain and also for his Brazilian national team. He is one of the most followed celebrities on Instagram and has used his platform to promote a number of brands. Neymar charges up to $850,000 per post on Instagram.

Kourtney Kardashian (165 million followers)

Kourtney Kardashian is an American reality TV star and entrepreneur. She has leveraged her fame to launch a successful lifestyle website and is also one of the most followed people on Instagram. Kourtney charges around $800,000 per post on Instagram and uses her platform to promote her own businesses as well as products from other brands

Kevin Hart (139 million followers)

Kevin Hart is an American comedian and actor who has become one of the most popular entertainers in the world. As a comedy superstar, he has a huge social media following and often uses his platform to promote his latest projects. Kevin Hart charges brands up to $750,000 per post on Instagram.

Virat Kohli (187 million followers)

Virat Kohli is an Indian cricketer who is currently the captain of India’s national cricket team. He is one of the most followed celebrities in India and has used his platform to promote a number of brands. Virat Kohli charges up to $700,000 per post on Instagram.

Demi Lovato (128 million followers)

Demi Lovato is an American singer, songwriter, and actress who has achieved massive success in the music industry. She has used her platform to advocate for a number of social causes and is also one of the most followed celebrities on Instagram. Demi Lovato charges around $700,000 per post on Instagram.

Robyn Rihanna Fenty (124 million followers)

Robyn Rihanna Fenty is a Bajan singer, songwriter, and actress who has achieved massive success in the music industry. She has used her platform to promote a number of brands and is also one of the most followed celebrities on Instagram. Rihanna charges around $650,000 per post on Instagram.

Belcalis ‘Cardi B’ Almánzar (127 million followers)

Belcalis Marlenis Almánzar, known better as Cardi B, is an American rapper and television personality. She became famous after appearing on the reality TV show ‘Love & Hip Hop: New York’ on season 6 and then left the show to go on to have a successful career in music. Cardi B charges brands up to $600,000 per post on Instagram.

Billie Eilish (101 million followers)

Billie Eilish is an American singer and songwriter who has achieved massive success in the music industry. She has used her platform to raise awareness for a number of social causes and is also one of the most followed celebrities on Instagram. Billie Eilish charges around $550,000 per post on Instagram.

LeBron James (116 million followers)

LeBron James is one of the most famous basketball players in the world playing for the Los Angeles Lakers of the NBA. He is a global icon and is often considered one of the greatest basketball players of all time. LeBron James charges up to $500,000 per post on Instagram and uses his platform to promote a number of brands.

Dua Lipa (82 million followers)

Dua Lipa is an English singer and songwriter who has achieved massive success in the music industry. During the pandemic, she has set the world record for most tickets sold for a livestreamed concert by a solo female artist. Dua Lipa charges brands around $450,000 per post on Instagram.

Gigi Hadid (73 million followers)

Gigi Hadid is a model and TV personality who has achieved massive success in the fashion industry. She appeared on the cover of the Sports Illustrated Swimsuit Issue in 2016 and has since gone on to model for a number of high-end brands. Gigi Hadid charges brands up to $450,000 per post on Instagram.

Priyanka Chopra Jonas (76 million followers)

Priyanka Chopra Jonas is an Indian actress and singer who has achieved massive success in Bollywood. She is also married to the American singer Nick Jonas and is often considered one of the most beautiful women in the world. Priyanka Chopra Jonas charges up to $450,000 per post on Instagram.

Emma Watson (66 million followers)

Emma Watson is an English actress and model who has achieved massive success in Hollywood. She is best known for her role as Hermione Granger in the Harry Potter film series. Emma Watson charges around $400,000 per post on Instagram.

David Beckham (72 million followers)

David Beckham is an English retired professional footballer who has achieved massive success as both a player and a model. He is married to the former Spice Girl Victoria Beckham. David Beckham charges up to $400,000 per post on Instagram.

Will Smith (60 million followers)

Will Smith is an American actor and producer who has achieved massive success in Hollywood. He is best known for his roles in the ‘Men in Black’ film series and ‘The Fresh Prince of Bel-Air’ TV series. He recently came under fire for famously slapping Chris Rock at the Oscars for telling a joke about his wife Jada. Will Smith charges up to $350,000 per post on Instagram.

Ronaldo de Assis Moreira (65 million followers)

Ronaldo de Assis Moreira, more famously known as Ronaldinho, is a Brazilian retired professional footballer who has achieved massive success as a player. He is considered to be one of the greatest footballers of all time. Ronaldinho charges up to $350,000 per post on Instagram.

Millie Bobby-Brown (48 million followers)

Millie Bobby Brown is a British actress and model who has enjoyed tremendous success in the film industry. She is best known for her role as Eleven in the Netflix original series ‘Stranger Things’. Millie Bobby-Brown charges around $300,000 per post on Instagram.

Dove Cameron (46 million followers)

Dove Cameron is an American actress and singer who has achieved massive success in both Hollywood and the music industry. She is best known for her roles in the Disney Channel original series ‘Liv and Maddie’ and ‘Descendants’. Dove Cameron charges up to $300,000 per post on Instagram.

Zlatan Ibrahimovic (53 million followers)

Zlatan Ibrahimović is a Swedish professional footballer who has enjoyed a hugely successful career. He is best known for his time with clubs like Barcelona, PSG and Manchester United. Zlatan Ibrahimović charges around $300,000 per post on Instagram.

Gareth Bale (46 million followers)

Gareth Bale is a Welsh professional footballer who has enjoyed tremendous success in his career. He is best known for his time with Spanish club Real Madrid. Gareth Bale charges up to $300,000 per post on Instagram.

Mohamed Salah (49 million followers)

Mohamed Salah is a professional Egyptian footballer who has enjoyed great success in his career. He is currently playing for English club Liverpool. Mohamed Salah charges up to $280,000 per post on Instagram.

Instagram Influencers

These top Instagram influencers are by no means the only influential people on Instagram. There’s tons of smaller Instagram influencers in each country within their own niches that you can find if you search for them. Be sure to add to this list in the comment section below!